Powerful writing critically depends on your ability to match the content and style of the message with the intended audience and the occasion. Choosing an appropriate format for your writing therefore requires that you have a good understanding of what you (can) aim at in relation to the particular strengths and weaknesses of the format.
Powerful writing requires that you be prepared to go through the reflective cycle of powerful writing, and that you always take into account the following four phases:
- Inventory: brainstorming about the right form of your texts
- Structure: deciding which parts of your writing are well enough for your report
- Formulating the right sentences and make your argumentation complete
- Editing of all parts of your written material