Effective presentations basically apply all the rules of constructive communication. They create a balance between speaking and listening. But presenters have better possibilities for creating the right preconditions for constructive communication than in the case of listening. Greater possibilities create greater responsibilities.
The presenter can choose a topic and prepare the most appropriate tools and techniques in advance. Their effectiveness, however, rarely depends on the actual verbal presentation skills of the presenter but on a host of other dimensions that constitute constructive communication.
This requires that you be prepared to go through the reflective cycle of effective presentation, and that you always take into account the following five phases:
- Preparation: audience during your presentation
- Preparation: content of your presentation
- Preparation: constructive shape of your presentation
- Actual presentation as co-production
- Evaluation of your presentation